Playboy Teams up with CryptoLogic
August 3rd, 2006Only a few short months after Playboy announced its new partnership with Cryptologic Inc for their future online casino, Playboy has now been confirmed to be working with Cryptologic on their poker software as well. The Playboy online poker room will target customers worldwide with the exception of the United States.
Playboy plans on using its flagship brand and promotions to lure potential poker players in. With the poker boom still at it’s peak, and an industry which seems to becoming sexier and sexier each day, Playboy Poker is sure to be a hit with many internet poker players.
Christie Hefner, Playboy’s Chairman and CEO said, “In CryptoLogic, Playboy has found an innovative and proven partner who can help us capitalize on the growth and excitement of online poker. With CryptoLogic’s technical and industry strength and Playboy’s global brand reach, our goal is to deliver an exceptional Playboy-gaming destination for online players.”
These feelings seem to be mutual between Playboy and Cryptologic, with a potential BOMB coming to the poker industry and maybe, just maybe, some well needed competition for the likes of partypoker.com, pokerstars.com and pokerroom.com.
